Rolling Roots

As part of my Brand Design and Creative Direction Course (GC3620) at Clemson University, we were tasked with designing a logo for a hypothetical gourmet food truck called Rolling Roots is launching in Austin, TX. They specialize in elevated comfort food with a plant-based twisting were in need a bold and eye-catching visual identity for the truck itself, as well as for to-go packaging, apparel, and social media branding. The design should highlight their vibrant, fun, and eco-conscious mission