Jeni’s Ice Cream VDP Postcard Campaign

As part of my Current Developments and Trends Course (GC4440) at Clemson University, we were tasked with designing a postcard driven direct mail campaign that uses variable data. We used existing brand imagery to create a unique campaign highlighting the company. I chose Jen's Ice Cream and created a local flavor spotlight, highlighting real flavors and real locations.

**These postcards were formatted and ready for print with bleed and trim marks.